Developer breaks ground for third subdivision project in Lapu-Lapu City

CEBU CITY, Oct. 13 (PNA) — Johndorrf Ventures Corp. (JVC) has broken ground for Portville Prime, its third subdivision that carries the successful brand of economic to mid-range housing, along Mactan Airport Road, Lapu-Lapu City.

Situated east of and adjacent to the first Portville Mactan at the boundary of Barangays Bankal and Buaya, Portville Prime will be built on a 1.5-hectare property that will become a community of 206 middle-class, two-storey affordable townhomes.

The company will invest PHP200 million for this project, part of the PHP2 billion capital outlay for five years that began in 2013, according to JVC CEO Richard Lim.

“The string of successes in our recent projects has encouraged us to launch Portville Prime soon,” said Lim.

“We don’t want to stop providing the market with a better choice for living in a safe, gated community,” he said.

As it did with Portville Mactan two years ago and with Portville Davao, its second, last year, “we expect Portville Prime to be sold like hotcakes in three months or less,” said Michele D. Chiu-Bacungan, JVC sales and marketing manager.

The groundbreaking came at the heels of two successive developments and marketing of Astana and Navona, two subdivisions at Johndorf Communities in Calawisan by the southern side of Mactan.

The latest project will be distinguished by Portville’s mark of quality and affordability that appeal to the discriminating taste of the market despite the competition with other developments and condominium residences.

Portville offers relatively more spacious homes, bigger than the preceding adjacent subdivision, Bacungan said.

“This concept has attracted businessmen and professionals, young entrepreneurs and some foreigners who seek the right choice for a home to live in,” she said.

Construction will proceed using a unique technology the company developed from over 25 years of experience in building affordable to high-end residences in northern Mindanao and Cebu. (PNA)