Online buy-and-sell site targets 1M new sellers in ’14

MANILA, March 19 (PNA) — Online buy-and-sell site Sulit.com.ph targets to have one million new sellers this year after it rebranded and now calls itself OLX.ph.

OXL Philippines Managing Director RJ David, during the re-launching of the brand Wednesday, said they believe that rebranding and the campaign to encourage the public to sell whatever things they are not using anymore would increase the number of their registered sellers.

To date, OXL have about 2.7 million members and David said majority of these are sellers.

”Our target this year is not related to any revenue. Our target is to capture a lot of Filipinos and urge them to sell online. Revenue is not a priority for us because we believe that in this business we need to capture as much market share as much as we can,” he said.

OXL’s current domestic market share is about 67 percent and David said they target to increase this to over 80 percent.

“We want to be really dominant,” he said.

The company conducted a study on the behaviour of Filipino online sellers and buyers and found out that the number of online shoppers are looking for second-hand items more than the brand new ones.

With the tag: “Ang hindi na ginagamit, ibenta mo na… sa OLX.ph! (Sell the things that you’re not using anymore through OXL.ph), David said they are optimistic that more people would be encouraged to sell online.

He said OXL application is now available for tablets and mobile phones using the android platform while it would be available for IOS platform in the last week of March 2014.

The most sold items in OLX are cars, electronic devices, clothing, and accessories.

Meanwhile, David said they support the Bureau of Internal Revenue (BIR) in its bid to collect taxes from online sellers.

He, however, said that a meeting should first be held between representatives of BIR and electronic commerce (e-commerce) players to thresh out some issues.

“I support the BIR on their push to tax (e-commerce players) because for those who are doing real business online they should really pay taxes. We just want to make sure that the BIR make it really easy for people, for these online sellers to pay their taxes,” he added. (PNA)