Dolby to display ‘big jump’ of imaging technology at CES 2014

LOS ANGELES, Dec. 18 (PNA/Xinhua) — Dolby Laboratories will display its newest imaging technology, believed to be a “big jump” of the field, at the Consumer Electronics Show (CES) on Jan. 7-10 in Las Vegas, the company said Tuesday.

“It is really disruptive,” said Pat Griffis, executive director of Technology Strategy of the Dolby CTO, when asked by Xinhua reporters about the application prospect of the next-generation technology, whose name is yet to be revealed.

The new technology will provide better pixels as a complement to just faster pixels, which means high frame rate, or adding more pixels, 4K or 8K, Griffis said. It means using higher light intensity, color and contrast that will fill as much as possible the gap between what people could see on the screen and the real world.

In a Dolby office in Burbank of Southern California, Dolby showcased its new imaging technology to some media with a test monitor that offers up to 4,000 nits of backlight out of an LED panel.

The test monitor was used to show how content can be produced to deliver a more vivid and closer-to-reality image, compared to a standard display that delivers only 100 nits of light intensity with today’s content.

The company revealed that several OEM (Original Equipment Manufacturer) partners will feature displays with the new imaging capabilities at CES as well.

The company, which has developed by far the most advanced audio technologies, has spent nearly 10 years on the new imaging tech that can be used in any entertainment and mobile imaging and displaying equipment and devices.

The new technology will provide opportunities for visual artists to show their work better, for audiences to have better watching experience and for manufacturers to produce new monitors, mobiles or other related devices. (PNA/Xinhua)