Online Edition Advertising Rate

A. Advertising Packages
There are two available packages:
Package 1: Banner only
Package 2: Banner plus one separately linked page

The banner can be 1) provided by the advertiser or 2) ordered custom-made from the Philippines Today Online web-designing personnel. The ads will appear in ALL pages and will run for one full month. See rates for details.

B. Banner ad size and material specification

Option A - Banner running across the top of the page

Dimension : 468x80 pixels (length x width)
File Size : 12 kbytes MAX
Animation : optional
File format : GIF /JPEG

Option B - Side banner appearing along the left or right navigation bar

Dimension : 150 x 100 pixels (length x width)
File size : 10 kbytes MAX
Animation : optional
File format : GIF/JPEG

C. Rates

D. Banner ad policies

• To accept/reject advertisements in accordance with the publisher's policies.
• To not be bound by any condition appearing on any advertiser's or advertising agency's contracts, orders or copy instructions which conflict with publication policies.
• Not to be responsible for poor reproduction caused by material with wrong specifications.
• To reject ads promoting sauna and massage parlors, bold shows, and entertainment, and those exploiting sex.
• To have all ads clearly identified by the trademark or signature of the advertiser.
• Only written complaints filed within 30 days after publication online shall be entertained. Final lay-out and copy are subject to editorial approval.
• For further information, contact webadmin@philippinestoday.net.
  

Printed Edition Advertising Rate

CONTACT ADDRESS

UNINETWORK, INC.
1st Floor Kawada Building
1-5-3 Amakubo Tsukuba City
Ibaraki Pref., Japan
Tel no. 0298-56-8119
Fax no. 0298-52-4127

PROFILE

First Published as UGNAYAN in August 1989
First Published as PHILIPPINES TODAY in March 1993
Paper Size: B4
Print Run: 10,000 copies

READERSHIP

60% Filipino spouses of Japanese nationals
30% Filipino overseas workers
5% Filipino students and Japanese studying Pilipino
5% Filipino professionals

DISTRIBUTION

Catholic and other Christian Churches
Philippine restaurants and food shops
Travel agencies
Filipino organizations and groups
Philippine Embassy and consular offices
Direct Mail

CONTENTS

Philippines Today, the longest-running, most widely read monthly Filipino publication in Japan, will be re-launched this June 2001 with revolutionary changes - from its editorial thrust, lay-out, format and contents. It has assembled a talented team of practicing journalists, freelance writers, Palanca awardees and poets from the Philippines and Japan to provide its much-valued readers with a paper that will be kept and cherished long after it is published.

Among the changes are as follows:

• The news page will not only focus on straight news but on relevant and insightful news analyses.
• The entertainment and showbiz section will provide a roundup of the latest gossip and news in Philippine tinsel town.
• The community page will accommodate the latest events held in Filipino communities throughout Japan as well as publish their future activities.
• The features, lifestyle and travel section will provide practical tips, business ideas, as well as highlight travel destinations here and in the Philippines. This section will have the most number of pages, making Philippines Today akin to Readers' Digest.
• The opinion page will draw from seasoned columnists who can combine insight and wit for a very interesting read.
• A new literary section will be allocated to accommodate poems and short stories from our readers.
• A whole page for comics, jokes and humor will be added to tickle your funny bones.
• The sports page will highlight sports analyses and features as well as provide health, exercise and diet tips.
• Finally, the lay-out and photography will be vastly improved, making use of the latest in computer and digital technology.

ADVERTISING RATES

Color: black + 1 color (back cover full page) 36 cm X 25.5 cm 350,000 yen
Color: black (inside full page) 36 cm X 25.5 cm 250,000 yen
1/2 page 17 cm X 25.5 140,000 yen
1/4 page 17 cm X 12 cm 65,000 yen
1/8 page 40,000 yen

Special Discount sizes
7.5 cm X 11 cm 25,000 yen
9 cm X 5.4 cm 15,000 yen
5.5 cm X 6.5 cm 10,000 yen

Preparation of camera-ready material (layout and design) 5000 yen to 10,000 yen

Classified Advertisements
10 pt Up to 20 words 4,000 yen (in excess of 20 words) 300 yen/word
11 pt Up to 20 words 5,000 yen (in excess of 20 words) 350 yen/word
12 pt Up to 20 words 6,000 yen (in excess of 20 words) 400 yen/word
14 pt Up to 20 words 8,000 yen (in excess of 20 words) 450 yen/word

DISCOUNT FOR MULTIPLE INSERTION:

6 months 7%
12 months 15%

Note: Rates do not include consumption tax.