Pitoy Moreno presents Philippine fashion

Internationally recognized Filipino top designer, Jose "Pitoy" Moreno presented a cultural fashion show at the Tokyo American Club on 9 June. The show was also in celebration of Philippine Independence Day.

As a young and budding fashion artist, Pitoy designed costumes for the world-famous Bayanihan Philippine Dance Company. He introduced the words jusi, pina and lepanto to world fashion on international fashion pages of the Vogue, Harper's Bazaar, Holiday and Le Figaro. The Filipina bride in a Pitoy Moreno wedding ensemble became the centerspread in the pictorial history of Philippine fashion.

As his collections circled the globe, Pitoy clothed high society and influential women not only in the Philippines but also those from overseas. He has always dressed the First Ladies of the Philippines in his trademark terno.

His talent as an artist, his achievement as a designer and his stature in Philippine fashion --- a blend of all these --- earned him the title Fashion Czar of Asia.

The fashion show which was entitled "Philippine Costumes and Inspirations" was organized by the Philippine Ladies in Japan in cooperation with the Philippine Embassy in Tokyo. The proceeds of the show were donated to the Project Oasis, Street Children Ministry.

Foreign Information Office
Embassy of the Philippines

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